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However, the video site on its own has a massive reach beyond those who pay for its streaming music subscription. The launch had arrived at a time when Spotify and Apple Music were running away with the streaming music business in the U.S., while YouTube was still getting its own music competitor, YouTube Music, off the ground. The video streaming site had first entered into the ticketing business late last year with a dealt to sell concert tickets on YouTube video pages, powered by Ticketmaster listings. Beneath these videos will be show listings and a “Tickets” button which users can click to make purchases, across both YouTube on the desktop and in the YouTube app. when watching YouTube Official Artist Channels. The partnership, which was announced this morning, will see Eventbrite listings for live music performances across the U.S.

YouTube is extending its ticketing initiative, already live with Ticketmaster, with the new addition of Eventbrite.